Technical and market intelligence for water-AI advancements.




From early-stage validation to market launch, we help clients deploy effective AI products that solve real-world water challenges.
We help our clients answer “How do I make a good purchase decision?”
Clients use us to answer “How do we make a successful AI product?”
We help our clients tackle hard questions with contract research services.

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We help water treatment utilities understand the technical landscape and be smart about matching their needs to the appropriate AI technologies.
We help create and execute proper due diligence exercises to make sure the technology can live up to the hype and deliver.
We help our customers build the solid value projections they need to make reasonable return on investment estimates.
We help our customers communicate their needs with stakeholders and get the support they need.




We guide developers to identify real value in water treatment, from business models to processes, and highlight what is truly differentiating for customers.
We help clients cut through industry complexity, right-size opportunities, and pinpoint where AI technology meets real market demand.
We simplify GTM by defining the ideal customer, best channels, and cost-effective validation.
We uncover the user-process combinations where AI delivers the greatest efficiency gains.
We balance innovation with industry pace, spotting fast-moving trends while setting realistic expectations for growth, pricing, and adoption.




Let’s build smarter pathways to scale your water-tech solution.

